Internet Fundamentals: Profitability Basics (Streaming Video) [electronic resource] / Motive, Market.

Format:

Video

Author/Creator:

Motive, Market, author.

Language:

English

Genre:

Electronic videos.

Physical Description:

1 online resource (1 video file, approximately 25 min.)

Edition:

1st edition

Place of Publication:

Pearson, 2013.

System Details:

video file

Summary:

Conversion is really just the first part of profitability basics. In this workshop with digital marketing expert Matt Bailey, you'll discover the guidelines to see where you are making money and what your driving factors are. Develop a checklist that puts the fundamental building blocks for maximum profitability in place, and look to return on investment data to find your most profitable marketing channels. Matt will discuss how to use opportunity analysis to compare to visits with revenue, how to focus on long-term sustainability and profit, why you need to find your highest profit medium through channel reports, and how to get the most out of your SEO, social media, PPC, and analytics. Matt Bailey is the author of Internet Marketing: An Hour A Day and the upcoming eCommerce: An Hour A Day, and serves on the Advisory Board for the Search Engine Strategies Conferences. As one of the industry’s highest-rated speakers, he presents at Conferences around the world. Market Motive is the leading curriculum development company focused exclusively on the Internet marketing and sales industries. From individuals to Google to Rutgers University, we are the preferred supplier of industry content to a rapidly growing number of professional marketers, educational institutions, and businesses of all sizes including "Fortune Global 500" corporations.

Notes:

Online resource; Title from title screen (viewed December 22, 2013)