1 option
Hooked / Fagan, Patrick.
- Format:
- Book
- Author/Creator:
- Fagan, Patrick, author.
- Language:
- English
- Subjects (All):
- Marketing--Aspectos psicológicos.
- Economía--Aspectos psicológicos.
- Local Subjects:
- Marketing--Aspectos psicológicos.
- Economía--Aspectos psicológicos.
- Genre:
- Libros electrónicos.
- Physical Description:
- 1 online resource (208 pages)
- Edition:
- 1st edition
- Other Title:
- Hooked
- Place of Publication:
- Pearson Education Limited, 2016.
- System Details:
- text file
- Summary:
- In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
- Contents:
- About the author
- Thanks and acknowledgements
- Let's get hooked
- An introduction
- The science of communication
- The brain
- Invite attention
- Primal
- Affective
- Self-relevant
- Surprising
- Ignite thinking
- Mystery
- Ease
- Narrative
- Incite action
- Memory
- Autopilot
- Priming
- Putting it to use
- Your kit for crafting the perfect communication
- The psych of like
- Direct mail
- In the office
- Test, test, test
- Conclusion.
- Notes:
- Incluye índice.
- Online resource; Title from title page (viewed May 23, 2016)
- Description based on publisher supplied metadata and other sources.
- OCLC:
- 1427599595
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