The designer's graphic stew : visual ingredients, techniques, and layout recipes for graphic designers

Format:

Book

Author/Creator:

Samara, Timothy, Author.

Language:

English

Subjects (All):

Graphic arts--Handbooks, manuals, etc.

Graphic arts.

Commercial art--Handbooks, manuals, etc.

Commercial art.

Physical Description:

1 online resource (248 pages)

Edition:

1st edition

Place of Publication:

[Place of publication not identified] Rockport Publishers 2010

Language Note:

English

System Details:

text file

Summary:

Under the witty and metaphorical guise of a high-end cookbook, the author provides visual “ingredients,” such as grid structures, folios, border devices, type treatments, abstract graphic elements, categorized stylistically and functionally.

Contents:

The designer as chef

How to use this book

Basic techniques

Preliminary prep

Graphic ingredients: Pictorial staples : icons, abstract forms, patterns, and varied image treatments ; Chromatic flavors : color palettes organized visually and by concept ; Typographic confections : typeface combinations, treatments, and embellishments ; Spatial presentations : grid structures, cropping strategies, and proportion concepts

Project recipes: Appetizers and takeout : cover designs, image-based advertisements, and website home pages ; First courses : simple editorial spreads, posters and advertising campaigns, and retail storefront display ; Large plate and entrees : packaging systems, content-rich websites, and extended publication formats ; The dessert tray : a selection of purely typographic solutions.

Notes:

Bibliographic Level Mode of Issuance: Monograph