Grow Your Global Markets : A Handbook for Successful Market Entry / by Raymond A. Hopkins.

Format:

Book

Author/Creator:

Hopkins, Raymond A., Author.

Language:

English

Subjects (All):

Globalization.

Markets.

Leadership.

Small business.

Business.

Commerce.

New business enterprises.

Emerging Markets/Globalization.

Business Strategy/Leadership.

Small Business.

Trade.

Start-Ups/Venture Capital.

Local Subjects:

Emerging Markets/Globalization.

Business Strategy/Leadership.

Small Business.

Trade.

Start-Ups/Venture Capital.

Physical Description:

1 online resource (XVI, 282 p. 16 illus., 8 illus. in color.)

Edition:

1st ed. 2017.

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2017.

System Details:

text file

Summary:

Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering foreign markets. Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs—roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented—and what business is not?—you should grow global markets as an important strategic option allowing you to: Reach new customers/markets with little or no competition Reduce dependence on a limited number of major customers Even out business cycle-related demand fluctuations Extend the life of niche products to new markets Develop a global network of contacts and partners that improves their offerings to established customers What You’ll Learn: Determine your role in global markets Identify target markets and find customers Negotiate around the world Complete the transaction and understand international trade procedures and regulations Understand the keys to global market growth Follow sample forms and sales proposals.

Contents:

Part 1: Introducing Growth in Global Markets

Chapter 1: Growth in Global Markets

Chapter 2: Determining Your Role in Export Markets

Chapter 3: Look at Global Marketing

Part 2: Identifying Your Target Market and Finding Customers

Chapter 4: Researching Export Markets

Chapter 5: Making Export Contacts and Finding Customers

Part 3: Negotiating around the World

Chapter 6: What Makes Global Negotiations Different

Chapter 7: Doing Business around the World

Part 4: Completing the Transaction: International Trade Procedures, Regulations, and Practices

Chapter 8: Making the Sale: Proposals, Shipping and Payment

Part 5: The Keys to Global Market Growth

Chapter 9: Keys to Becoming a Successful Exporter

Chapter 10: Your Global Market Entry Plan

Chapter 11: Complying with the Law at Home and Abroad

Chapter 12: Selecting Foreign Representation

Chapter 13: Governments, After Sales Service, and Foreign Travel

Chapter 14: Building Working Relationships

Part 6: World, National, and Your Economics

Chapter 15: It’s Time to Grow Your Global Markets

Chapter 16: Conclusion

Appendix A: Common Export Documents

Appendix B: Sample Proposal – OEM Equipment

Appendix C: Sample Proposal – Spares

Notes.- .

Notes:

Includes index.

Includes bibliographical references.

ISBN:

9781484231142

1484231147

OCLC:

1043671369