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From Single to Scale : How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit / by Michael Killen.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Killen, Michael., Author.
Language:
English
Subjects (All):
Leadership.
New business enterprises.
Branding (Marketing).
Small business.
Internet marketing.
Business Strategy/Leadership.
Start-Ups/Venture Capital.
Branding.
Small Business.
Online Marketing/Social Media.
Local Subjects:
Business Strategy/Leadership.
Start-Ups/Venture Capital.
Branding.
Small Business.
Online Marketing/Social Media.
Physical Description:
1 online resource (221 pages)
Edition:
1st ed. 2019.
Other Title:
How a single person, small business, or an entrepreneur can grow their business to profit
Place of Publication:
Berkeley, CA : Apress : Imprint: Apress, 2019.
System Details:
text file
Summary:
Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll Learn: Develop a profitable, scalable business from what you’re doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals.
Contents:
Chapter 1: Why You Need to Scale
Chapter 2: What's Stopping You From Scaling?
Chapter 3: Types of single person, scalable businesses
Chapter 4: Developing a Scalable Product from What You've Got
Chapter 5: Creating Content for a Scalable Product
Chapter 6: Building a Larger Audience
Chapter 7: Connecting More of That Audience to a Scalable Product
Chapter 8: Why Process Is the Key to Scale
Chapter 9: Outsourcing the Scalable Process
Chapter 10: Growth Optimization
Chapter 11: Profit and Money Management to Scale
Chapter 12: Scale and Growth Are Just Around the Corner.-.
Notes:
Includes bibliographical references.
ISBN:
9781484238141
1484238141
OCLC:
1056157649

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