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Fundamentals of digital marketing / Puneet Singh Bhatia.
- Format:
- Book
- Author/Creator:
- Bhatia, Punit, author.
- Language:
- English
- Subjects (All):
- Internet marketing.
- Physical Description:
- 1 online resource (512 pages)
- Edition:
- Second edition.
- Other Title:
- Digital marketing
- Place of Publication:
- Noida, Uttar Pradesh : Pearson India Education Services Pvt. Ltd, [2019].
- System Details:
- text file
- Summary:
- Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
- Notes:
- Includes bibliographical references and index.
- Online resource; Title from title page (viewed June 30, 2019)
- ISBN:
- 9789389552843
- 9389552842
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