Lean AI : how innovative startups use artificial intelligence to grow / Lomit Patel.

Format:

Book

Author/Creator:

Patel, Lomit, author.

Language:

English

Subjects (All):

Artificial intelligence.

Physical Description:

1 online resource (237 pages) : illustrations

Edition:

First edition.

Place of Publication:

Beijing : O'Reilly, [2020]

System Details:

text file

Summary:

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects

Contents:

Part 1: AI + growth marketing = smart marketing. Introduction to growth marketing

Why Lean AI?

Part 2: Customer acquisition 3.0. What is customer acquisition 3.0?

Manual versus automation

Framework of an "intelligent machine"

Build versus buy

Part 3: What metrics matter to you? Key metrics for startup growth

Creative performance

Cross-channel attribution

Part 4: Selecting the right approach to user acquisition. Different user acquisition strategies

The growth stack

Part 5: Managing increased complexity and risk. How to mange complexity

How to reduce risk

Human versus machine

Part 6: The next frontier. Planning for success

Ongoing challenges

How to win together with AI.

Notes:

Description based on print version record.

Includes index.

Includes bibliographical references and index.

ISBN:

9781492059301

1492059307

9781492059288

1492059285

9781492059264

1492059269

OCLC:

1140553152