Key MBA models : the 60+ models every manager and business student needs to know / Julian Birkinshaw, Ken Mark.

Format:

Book

Author/Creator:

Birkinshaw, Julian M., author.

Mark, Ken, author.

Language:

English

Subjects (All):

Management.

Physical Description:

1 online resource (297 pages) : illustrations

Edition:

1st edition

Other Title:

Key masters of business administration models

60+ models every manager and business student needs to know

60 plus models every manager and business student needs to know

Sixty plus models every manager and business student needs to know

Place of Publication:

Harlow, England ; New York, New York : Pearson, [2015]

Language Note:

English

System Details:

text file

Summary:

Understand the key management models that make up your business school syllabus Effectively apply academic management models to your professional life Quickly identify the most relevant tools for you and find out how best to utilise them

Contents:

Cover

Contents

About the authors

Acknowledgements

Introduction

Part 1: Organisational behaviour

Chapter 1: Change management: Kotter's eight-step model

Chapter 2: Cognitive biases in decision making

Chapter 3: Emotional intelligence

Chapter 4: Managing work groups: Belbin team roles

Chapter 5: Matrix management

Chapter 6: Mintzberg's managerial roles

Chapter 7: Motivation: Theory X and Theory Y

Chapter 8: Negotiating techniques: BATNA

Chapter 9: Schein's model of organisational culture

Chapter 10: 360-degree assessment

Part 2: Marketing

Chapter 11: Customer lifetime value

Chapter 12: Ethnographic market research

Chapter 13: Market orientation

Chapter 14: Multichannel marketing

Chapter 15: Net promoter score

Chapter 16: The 4Ps of marketing

Chapter 17: Pricing strategies: dynamic pricing

Chapter 18: Product life cycle

Chapter 19: Segmentation and personalised marketing

Part 3: Strategy and organisation

Chapter 20: The ambidextrous organisation

Chapter 21: The BCG growth-share matrix

Chapter 22: Blue ocean strategy

Chapter 23: Core competence and the resource-based view

Chapter 24: Corporate social responsibility: the triple bottom line

Chapter 25: Corporate strategy: parenting advantage

Chapter 26: Five forces analysis

Chapter 27: Game theory: the prisoner's dilemma

Chapter 28: Generic strategies

Chapter 29: The McKinsey 7S framework

Part 4: Innovation and entrepreneurship

Chapter 30: Brainstorming

Chapter 31: Design thinking

Chapter 32: Disruptive innovation

Chapter 33: Greiner's growth model

Chapter 34: Open innovation

Chapter 35: The seven domains assessment model for entrepreneurs

Chapter 36: Stage/gate model for new product development

Chapter 37: Scenario planning

Part 5: Accounting.

Chapter 38: The accural method in accounting

Chapter 39: Activity-based costing

Chapter 40: The balanced scorecard

Chapter 41: The DuPont identity

Chapter 42: Economic value added

Chapter 43: Ratio analysis

Part 6: Finance

Chapter 44: Black-Scholes options pricing model

Chapter 45: Bond valuation

Chapter 46: Capital asset pricing model

Chapter 47: Capital budgeting

Chapter 48: Modern portfolio theory

Chapter 49: Modigliani-Miller theorem

Chapter 50: Time value of money

Chapter 51: Valuing the firm

Chapter 52: Weighted average cost of capital

Part 7: Operations

Chapter 53: Agile development

Chapter 54: The bullwhip effect

Chapter 55: Decision trees

Chapter 56: Just-in-time production

Chapter 57: Sensitivity analysis

Chapter 58: The service-profit chain

Chapter 59: Six Sigma

Chapter 60: Theory of constraints

Chapter 61: Total quality management

Index.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

OCLC:

909425785