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Media promotion and marketing for broadcasting, cable, and the Internet / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Television broadcasting--Marketing.
- Television broadcasting.
- Radio broadcasting--Marketing.
- Radio broadcasting.
- Cable television--Marketing.
- Cable television.
- Physical Description:
- 1 online resource (351 p.)
- Edition:
- 5th ed.
- Other Title:
- Promotion and marketing for broadcasting, cable, and the web.
- Place of Publication:
- Amsterdam ; Boston : Elsevier/Focal Press, c2006.
- Language Note:
- English
- System Details:
- text file
- Summary:
- This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of pr
- Contents:
- Cover; Media Promotion and Marketing for Broadcasting, Cable, and the Internet; Copyright; Contents; Foreword; Acknowledgments; Detailed Contents; CHAPTER 1 Promoting the Media: Scope and Goals; CHAPTER 2 Marketing Radio; CHAPTER 3 Local Television Promotion: News, Syndication, and Sales; CHAPTER 4 Management, Research, and Budgeting in Promotion; CHAPTER 5 Designing On-Air, Print, and Online Promotion; CHAPTER 6 Network Television Promotion; CHAPTER 7 Cable Marketing and Promotion; CHAPTER 8 New Media Promotion; CHAPTER 9 Promotion in Public Television and Radio
- CHAPTER 10 Global Promotion and Marketing of TelevisionAbout the Contributing Authors; Glossary; Selected Bibliography; Index
- Notes:
- Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002.
- Includes bibliographical references (p. 321-323) and index.
- ISBN:
- 9786610967094
- 9781136024825
- 1136024824
- 9781280967092
- 1280967099
- 9780080473437
- 0080473431
- OCLC:
- 476042197
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