Mastering the rules of competitive strategy : a resource guide for managers / Norton Paley.

Format:

Book

Author/Creator:

Paley, Norton.

Language:

English

Subjects (All):

Marketing--Management.

Marketing.

Strategic planning--Management.

Strategic planning.

Physical Description:

1 online resource (250 p.)

Edition:

1st edition

Place of Publication:

New York : Auerbach Publications, c2008.

Language Note:

English

System Details:

text file

Summary:

Organized to blend selected historical lessons with modern business practice, this book provides a platform for understanding, developing, and applying competitive business strategies. It guides readers through strategic thinking processes and demonstrates how to apply them when fighting competitive battles.

Contents:

Front cover; Contents; Dedication; Introduction; The Author; Strategy Rule 1. Shift to the Offense: Turn a Risky Competitive Situation into a Fresh Market Opportunity; Strategy Rule 2. Maneuver by Indirect Strategy: Apply Strength against Weakness; Strategy Rule 3. Act with Speed: The Essential Component to Secure a Competitive Lead; Strategy Rule 4. Grow by Concentration: Deploy, Target, Segment; Strategy Rule 5. Prioritize Competitive Intelligence: The Underpinnings of Business Strategy

Strategy Rule 6. Align Competitive Strategy with Your Corporate Culuture: The Lifeline to Your Organization's FutureStrategy Rule 7. Develop Leadership Skills: The Moral FIber Underlying Business Strategy; Strategy Rule 8. Create a Morale Advantage: Engage Heart, Mind, and Spirit When All Else Fails; Strategy Rule 9. Strengthen Your Decision-Making Capabilities: Fortify Intuition, Enhance Business Experience, Expand Knowledge; Appendix: The Strategic Business Plan: Forms and Guidelines; Index; Back cover

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-04-008271-8

0-429-24938-1

1-4200-6810-5

9780429249389

OCLC:

432702806