Mastering the art of oral presentations : winning orals, speeches, and stand-up presentations / John Parker Stewart, Don Fulop.

Format:

Book

Author/Creator:

Stewart, John Parker, author.

Fulop, Don, 1950- author.

Language:

English

Subjects (All):

Public speaking.

Oral communication.

Business communication.

Physical Description:

1 online resource (218 pages)

Edition:

1st edition

Place of Publication:

Hoboken, New Jersey : Wiley, [2019]

System Details:

text file

Summary:

Proven techniques to win over any audience and make any sale Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience. Emphasizing real-world versatility, this unique book delivers methods equally effective to both individual and team presentations. Drawing from decades of experience, authors John Parker Stewart and Don Fulop offer keen insight into the process of winning over an audience. From topics ranging from rhetorical devices and visual cues to body language and stage presence, this expert guide will help convey a take-home message that resonates and endures long after your presentation has concluded. A must-have resource for government contractors, sales and marketing professionals, and anyone seeking to raise the level of their oral presentation skills, this book will help you: Develop winning approaches to oral presentations regardless of experience or skill level Build the confidence to present your ideas to individuals, teams, and large audiences Incorporate your personal and professional lives into your communication strategies Create and deliver messages that will win the hearts and minds of any audience Mastering the Art of Oral Presentations: Winning Orals, Speeches, and Stand-Up Presentations is an indispensable tool for those who speak to influence, to promote, and to sell—aiding you in making positive and lasting impressions on potential customers, team members, and decision makers.

Contents:

Intro

Mastering the Art of Oral Presentations

Contents

Foreword

Introduction: An Absolute Will to Win Is Essential for Success

Government Orals - What They Are, How They Originated, Why They Are So Important, and the Requirements the Government Must Follow When They Are Used

Customer's Objectives

Your Team and Your Team's Objectives

Orals Coach or Speech Coach?

Chapter 1. Preparation: Preparation Is the Foundation of Success

Customer Intelligence

Evaluation Criteria

Team Strengths and Weaknesses

Competitor Strengths/Weaknesses

Presentation Win Strategy

Value Proposition

Win Themes and Discriminators

Getting to Blue!

Chapter 2. Secrets of Successful Presenters: An Audience Quickly Forgets the Ordinary-Don't Be Ordinary!

Let Your "Self " Shine Through

The Power of Personal Stories

Converse Rather Than Lecture

Teach the Customer Something They Don't Already Know

Include Something Astounding

Keep It Short, Sweet, and Direct

Chapter 3. Presentation and Messaging Preparation: Key Elements to Increase Your Win Probability

Select Content

Prepare Content for Delivery

Effective Graphics and Visuals-There Will Not Be a Second Opportunity to Create a Great First Impression

Effective Dialogue and Manuscript-The Key Part of Messaging Is Delivery

Refining Your Message-Improvements to Increase Your Win Probability

Review the Power of Your Language-What You Say and How You Say It Are Equally Important

Make Your Content Work for You-Achieve the Most Value with Limited Time and Resources

Highlighting Strengths and Mitigating Weaknesses-All Companies Have Them, so Know Yours!

Using Content and Delivery to Connect

Incumbent Tips

Chapter 4. Rehearse: The Delivery - Part Interview, Part Stage Show

Appearance

Verbal Delivery Tips

Nonverbal Delivery Tips.

Effective Use of Your Hands

Effective Use of Your Face

Effective Use of Your Body: Posture and Gesture

Connect with the Audience Emotionally and Psychologically

Engaging - General Delivery Tips

Using Props and Visuals

Practice, Practice, Practice

Dry Run Your Presentations

Informal Dry Run

Formal Dry Run

Create a Mock-Up Presentation Room

Prepare for Common and Uncommon Events

Question and Answer Sessions

Sample Questions Your Customer May Ask You

Chapter 5. Formal Presentation Day: Demonstrate Your Competence, Credibility, Confidence and Commitment

Dealing with Nervousness and Distractions

Delivery Distractions

Guidelines for Interacting with the Customer

Formal Presentation Day Emergency Kit

Essential Backup Equipment to Take with You

Final Preparations

The After-Presentation Action Review

Celebrate!

Chapter 6. Real-Time Demonstrations-A Truly Special Experience!: Live Demonstrations Present New Challenges and Opportunities to Crush Your Competition

Understanding the Demo Requirements

When Demonstration Requirements Are Clear

When Demonstration Requirements Are Not Specified

Simple and Complex Demos - Either Way, Make Sure They "Get It"!

Getting from Good to Great with Deeper Insights - Discriminators, Risks, and Hot Buttons

The Demo Project Plan and Project Manager

Teammate, Subcontractor, Vendor, and Supplier Support

Visuals

Planning for Success

How to Handle an Issue or Problem

Before Going Live - Holistic Review, Integration, and Rehearsal

Celebrate Success!

Chapter 7. Sample Charts

Overall Approach, Win Theme, and Discriminators Chart

Organizational Chart

Impact and Special Messages Chart

Build-Up

Text-Intensive Charts

Mixing Key Words and Graphics

Sample Chart-Features and Benefits

Risks Chart.

Financial and Statistical Charts

Tables

Technical Illustrations and Drawings

Appendix: Federal Acquisition Regulation (FAR) 15.102 Oral Presentations

Acknowledgments

About the Authors

Index

EULA.

Notes:

Includes index.

Description based on print version record.

ISBN:

9781119550129

1119550122

9781119550105

1119550106

OCLC:

1076419005