Mastering Social Media Analytics: Use Data to Build a Business Strategy / Gonçalves, Alex.

Format:

Video

Author/Creator:

Gonçalves, Alex, author.

Language:

English

Genre:

Electronic videos.

Physical Description:

1 online resource (1 video file, approximately 2 hr., 11 min.)

Edition:

1st edition

Place of Publication:

Apress, 2018.

System Details:

video file

Summary:

With this video, you'll learn how to analyze the impact of social media and build successful strategies for the use of analytics on your specific projects or in your entire organization. This video covers the strategic use and application of analytics using social media data. It initially describes the basic elements of data and analytics and then dives deeper into strategy and application methods. The list of topics covered include: Data collection, types of analytics for social data analysis, the analytics process, metrics, dashboards, reporting, tactics and strategy. The goal is to empower the viewer to pursue any objective requiring social data analysis. What You Will Learn: Understand data and how it is collected into analytics for social media Know the different types of social analytics tools and when to use each of them Become familiar with particular aspects of analytics such as metrics and dashboards Learn how to best report results and generate a continuous improvement cycle within organizations Build an effective strategy to take analytics projects from planning to success Envision the future of analytics in social media, and what skills will be necessary to adapt to technological and market evolution Who This Video is For: This video is inclusive and accessible to non-technical viewers as well as experienced analysts. With digital social channels taking over most of the media today, this series becomes essential for anyone willing to make use of these channels effectively.

Notes:

Online resource; Title from title screen (viewed November 2, 2018)