Managing in the media / Peter Block, editor ... [et al.].

Format:

Book

Contributor:

Block, Peter.

Language:

English

Subjects (All):

Mass media--Management.

Mass media--Great Britain--Management.

Physical Description:

1 online resource (414 p.)

Edition:

1st edition

Place of Publication:

Oxford, UK ; Boston : Focal Press, 2001.

Language Note:

English

System Details:

text file

Summary:

Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates.<BR id=""CRL

Contents:

Managing in the Media; Copyright; Contents; Preface; Acknowledgements; Statement on reference sources; Introduction; Part 1: The media environment; Chapter 1 The media industry - into the millennium; 1.1 Summary; 1.2 Objectives and key issues; 1.3 The audiovisual industry - past and present; 1.4 The implications of the restructuring of British broadcasting; 1.5 The global industry; 1.6 The independents and the broadcasters - a new model of contractual relationships; 1.7 The independent production sector (IPS); 1.8 The origins of the independent production sector (IPS)

1.9 Technology and legislation1.10 The growth of the independent production sector (IPS); 1.11 The future - into the digital age; 1.12 References; Chapter 2 British public service broadcasting; 2.1 Summary; 2.2 Objectives and key issues; 2.3 Introduction to policy as a critical concept and managerial tool; 2.4 Introduction to key terms and definitions; 2.5 The concept of public service broadcasting in the UK and elsewhere; 2.6 The history of British public service broadcasting; 2.7 References; 2.8 Further reading; Chapter 3 British film policy; 3.1 Summary; 3.2 Objectives and key issues

3.3 British film policy3.4 History of past measures; 3.5 Recent developments; 3.6 References; 3.7 Further reading; Chapter 4 European Union media policy; 4.1 Summary; 4.2 Objectives and key issues; 4.3 History of the European Union; 4.4 The structure of the EU; 4.5 European Union media policy; 4.6 Issues of co-production; 4.7 MEDIA I and II programmes; 4.8 References; 4.9 Further reading; Chapter 5 Mass media theory; 5.1 Summary; 5.2 Objectives and key issues; 5.3 The mass media and society; 5.4 Media theory and philosophy; 5.5 The stratification of media products

5.6 Sociology and technology5.7 Language and meaning; 5.8 The auteur debate; 5.9 References; 5.10 Further reading; Chapter 6 Media and its cultural implications; 6.1 Summary; 6.2 Objectives and key issues; 6.3 The audience; 6.4 The development of the Hollywood system; 6.5 Realism; 6.6 Modernism and the avant-garde in film; 6.7 The age of fragmentation; 6.8 References; 6.9 Further reading; Part 2: Management theories and applications to the media industry; Chapter 7 The growth of business in the audiovisual industry; 7.1 Summary; 7.2 Objectives and key issues

7.3 The independent industrial scene7.4 The role of the entrepreneur; 7.5 Greiner's development model; 7.6 The role of the SME in the industrial reorganisation of the UK film and television industry; 7.7 The boundaries of the firm; 7.8 The relationship between the supplier and buyer; 7.9 References; 7.10 Further reading; Chapter 8 Behaviour in media organisations and organisational behaviour; 8.1 Summary; 8.2 Objectives and key issues; 8.3 The employment landscape; 8.4 Who wants to be in the media industry?; 8.5 Group behaviour; 8.6 Innovation and creativity

8.7 The culture of the organisation

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 363-372) and index.

ISBN:

9786611012304

9781136055140

1136055142

9781281012302

1281012300

9780080496276

008049627X

OCLC:

437182108