Managing markets and customers.

Format:

Book

Contributor:

Elearn Limited (Great Britain)

Series:

Management extra.

Management extra

Language:

English

Subjects (All):

Industrial management.

Marketing.

Physical Description:

1 online resource (133 p.)

Edition:

1st ed.

Place of Publication:

Amsterdam ; Boston : Elsevier : eLearn, c2009.

Language Note:

English

System Details:

text file

Summary:

Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance * Effective Communications * Financial Management * Information and Knowledge Management

Contents:

Management Extra MANAGING MARKETS AND CUSTOMERS; Copyright; Contents; List of activities; List of figures; List of tables; Series preface; Introduction: A customer facing culture; 1 A framework for market orientation; The shape of marketing; The marketing mix; What managers need to know; Customer characteristics; Recap; More @; 2 Customer value; Happy employees; Customer-based values; Managing the relationship; Partnerships; Recap; More @; 3 Positioning, branding and pricing; Positioning; What is a brand?; Is the price right?; Who are the decision-makers?; Recap; More @; 4 Customer challenge

ProductsServices; Keeping the customer satisfied; Legislation and ethics; Monitoring and reinforcing customer satisfaction; Recap; More @; 5 Competitive advantage; The leading edge; The impact of technology; Recap; More @; References

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9786612329494

9781282329492

1282329499

9780080915203

0080915205

OCLC:

742296195