Managing Major Sports Events / Parent, Milena.

Format:

Book

Author/Creator:

Parent, Milena, author.

Language:

English

Subjects (All):

Sports administration.

Physical Description:

1 online resource (432 pages)

Edition:

1st edition

Place of Publication:

Routledge, 2013.

System Details:

text file

Summary:

The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy. The book draws closely on the authors’ personal practical experiences of day-to-day management during the 2010 Winter Olympics in Vancouver, now widely regarded as the gold standard of Olympic organisation. Drawing on the latest research from across multiple disciplines, it covers every key area in the event management process, including: Bidding, leadership and planning Venue implementation Communications (e.g., media, marketing and sponsorship, technology) Functional area considerations (e.g., sport, protocol, security and risk management) Games-time considerations Ceremonies Legacy and sustainability. Each chapter contains a unique combination of theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. A companion website includes self-test quizzes and flashcards for students, links to 110 useful websites, 173 summary slides, plus 45 essay questions and extended decision-making exercises for lecturers. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management and an invaluable resource for all sport management researchers and professionals.

Contents:

The world of major sports events

Bidding for an event

Leading and setting up an organizing committee

Planning major sports events

Workforce management: building high-functioning organizing committees

Marketing, sponsorship, and look-feel

Venues and venuization

The media

Stakeholder relations and protocol

Ceremonies

Risk management and security

Technology

Games-time

Closure

Legacy and sustainability

Other considerations.

Notes:

Includes bibliographical references and index.

Online resource; Title from title page (viewed March 5, 2013)

OCLC:

957677207