Professional photography : the new global landscape explained / by Grant Scott.

Format:

Book

Author/Creator:

Scott, Grant, author.

Contributor:

Scott, Grant.

Language:

English

Subjects (All):

Photography--Digital techniques.

Photography.

Photography--Vocational guidance.

Physical Description:

1 online resource (208 p.)

Edition:

1st edition

Place of Publication:

Burlington, Mass. : Focal Press, 2015.

Language Note:

English

System Details:

text file

Summary:

"Professional Photography: The New Global Landscape Explained By Grant Scott Since the 2006 photographic digital revolution, the world of professional photography has been on a rollercoaster of evolution. Not only has new camera technology transformed every aspect of the professional photographer's workflow, but it has also changed business practices across the industry. This essential handbook uses a global approach to teach photographers how to thrive in a fast-changing and competitive international marketplace. Highlights include practical examples and detailed advice about: - Being well-versed in creating both still and moving images. - Designing and maintaining a well-structured website. - The importance of engaging with social media. - Exploring personal projects to find new clients. - Managing print sales and exhibiting. - Understanding budgeting and copyright in a digital world"-- Provided by publisher.

Contents:

Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Introduction; Chapter 1 The New Global Landscape; How and Why Is The New Landscape Being Formed?; The Image Has Always Been Both Moving and Still; The Global Digital Community; What Is The DNA of The Twenty-First Century Professional Photographer?; Chapter 2 The New Commercial Environment; All Genres of Professional Photography Are Commercial; The Global Brand and The Client; A New Approach to Publishing and Editorial Content; How to Respond to The New World of Publishing; Brands, Virals, and The New Way of Selling

How to Respond to The New World of AdvertisingContemporary Photography Is Contemporary Art; How to Respond to The New World of Contemporary Art Photography; Global Photojournalism: The Rise of User Generated Content and The Citizen Journalist; How to Respond to The New World of Photojournalism, Social Documentary, and Street Photography; The Moving Image Is Here to Stay and This Is Why; How to Respond to The Moving Image; Who Are The New Commissioners?; Dealing with The Inexperienced Commissioner; The Essential Commission Questions to Ask; Chapter 3 Getting On-Track Online

Your Website Is Your Shop WindowYour Website Is Your Foundation; The Essential Considerations When Building A Website; To Blog or Not to Blog, That is The Question; The Blogging No-Nos; To Use Social Media You Need to Be A Social Being; Beyond Facebook and Twitter; Digital Etiquette; The Art of Sending An E-Mail; In It to Win It: Competitions and Festivals; Your Personal Digital Network; Chapter 4 The Power of the Personal Project; Photo Sketching; The Emotional Project; The Intellectual Project; The Personal Project: Books and Exhibitions; The Golden Age of Publishing: The Photo Book

The Art of ExhibitingPersonal Projects Versus Income; How to Create A Successful Personal Project; Chapter 5 The Value of the Image Reconsidered; The New World of Copyright; Protect Your Images Online; Creative Commons; New Ways of Funding; Taking Stock; Syndicating Your Images; The Return of The Artifact; How to Engage with The Concept of The Photographic Artifact; Chapter 6 The Importance of the Moving Image; What Is ""Moving Image""?; Making Movies; Commercial Destinations for The Moving Image; The Moving Image Revolution; It's Time to Invest; The Soundscape; How to Begin Capturing Audio

Avoiding The Clichés, Being Realistic, and Delivering The GoodsPricing The Moving Image; Formats and Delivery; Chapter 7 Taking Control of Your Professional Practice; Constructing Your Own Landscape; Define Your Photographic DNA; Who Am I? And What Do I Know?; You Need A Photographic Map and Compass; Define Your Architecture; New Buildings; What Defines A Professional Photographer?; New Communities and Who Do I Know?; The Loneliness of The Long Distance Professional Photographer; New Possibilities; New Economies; Requirements and Expectations; A New Compass

Appendix: The New Landscape Community Online

Notes:

Includes index.

Description based on print version record.

ISBN:

9781317975250

1317975251

9781315871288

1315871289

9781317975267

131797526X

OCLC:

888550272