Product research rules : nine foundational rules for product teams to run accurate research that delivers actionable insight / Aras Bilgen, C. Todd Lombardo and Michael Connors.

Format:

Book

Author/Creator:

Bilgen, Aras, author.

Lombardo, C. Todd, author.

Connors, Michael, author.

Language:

English

Subjects (All):

Research, Industrial.

Physical Description:

1 online resource (244 pages)

Edition:

1st edition

Place of Publication:

Beijing : O'Reilly, [2021]

System Details:

text file

Summary:

Digital product research doesn’t have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, C. Todd Lombardo and Aras Bilgen demonstrate how your entire team can conduct effective product research within a couple of weeks—easily, cheaply, and without compromising quality. Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need. Recognize and avoid common research pitfalls Switch to the insight-making mindset that underlies all successful research efforts Find out how to look at data, formulate the right questions, and pick the right research method Learn interview techniques and research skills Analyze for insights collaboratively while avoiding bias Inspire action with your insights through powerful presentations and prototypes Learn how to involve a wide variety of stakeholders in research, from developers to executives Discover how you can make research a habit, not a one-off effort

Notes:

Description based on print version record.

Includes bibliographical references.

ISBN:

9781492049425

1492049425

9781492049449

1492049441

9781492049463

1492049468

OCLC:

1226320708