No plastic sleeves : portfolio and self-promotion guide for photographers and designers / Larry Volk and Danielle Currier.

Format:

Book

Author/Creator:

Volk, Larry, author.

Currier, Danielle, author.

Language:

English

Subjects (All):

Photograph albums.

Art portfolios.

Photography--Vocational guidance.

Photography.

Physical Description:

1 online resource (267 p.)

Edition:

2nd ed.

Place of Publication:

Burlington, Massachusetts ; Oxfordshire, England : Focal Press, 2014.

System Details:

text file

Summary:

A polished and professional portfolio-including both print pieces and an online presence-is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media's role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete proc

Contents:

Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Acknowledgments; Authors' Note; Introduction; Types of Portfolios; The Comprehensive Package; Brands and Concepts; The Book; Book Construction; The Online Presence; Marketing; Our Process; Step 1: Evaluate & Edit; Introduction; What Constitutes an Effective Portfolio?; Evaluate , Edit, and Define; For the Photographer; For the Designer; Note: Rework!; How to Start: Describe Yourself as a Creative; Exercise : Reverse View/Reverse Roles; Help : Get Feedback; How to Sort Your Work

Q & A: Interview with Mary Virginia Swanson, Marketing Consultant and Educator (© 2013, Mary Virginia Swanson)Q & A: Interview with Richard Grefé, Executive Director, AIGA; Q & A: Interview with Joe Quackenbush, Associate Professor of Design at Massachusetts College of Art and Design; Step 2: Branding; Introduction; Brand; Research and Analysis; Discovery; Defining Your Own Brand Attributes; Reflect on Your Work; Reflect on Yourself and Interests; Reflect on Your Future; Inspiration; Looking Outward; Genres and Styles; Process; Brand Attributes; How to Identify Key Brand Attributes

Brand StatementsExercise: Brand Book; Brand Concepts; Brand Concepts; Trends; Q & A: Interview with Will Bryant, Recent B.F.A., Graduate, Mississippi State University, Mississippi State, MS; Brand Identity; Do You Need a Brand Identity?; Verbal Components; Visual Components; Style Guide; Logos & Brand Identity; Q & A: Interview with Christine Pillsbury, VP, Group Director, Creative & UX, BEAM Interactive and Relationship Marketing; Q & A: Interview with Shauna Haider, Graphic Designer, Nubby Twiglet, Portland, OR; Q & A: Interview with Luke Copping, Photographer, Buffalo, NY

Step 3A: Cover DesignIntroduction; Cover Design; Your Approach; Concepts; Q & A: Interview with Gail Swanlund, Co-director and Faculty, CalArts, Graphic Design Program; Understanding the Range of Possibilities; Conceptual Methodologies Defined; Brainstorming Techniques; Sketches and Word Associations; Moodboards; Promotional Exercise; Q & A: Interview with Kristen Bernard, Designer, Graduate, Endicott College , Beverly, MA; Q & A: Interview with Jamie Burwell Mixon, Professor, Mississippi State University; Design Focus; Book Size & Proportion; Dominant Elements; Subordinate Elements

Compose the ElementsConsider Material and Formal References; Logos; Color; Color Palette: Dominant, Subordinate, Accent; Hue, Brightness, and Saturation; Symbolic and Emotional; Need Help: Three Different Strategies; Images and Iconography; Images & Iconography; A Note about Copyright and Appropriation; Understanding Copyright Law: Basics and Resources; Iconography; Using Iconography versus Visual Icons; Building Visual Texts; Composition; Overview; Hierarchy; Negative Space; Testing Out the Size & Proportion; Typography; Overview; Words of Advice; For the Designer; Tips; Copy

Visual Techniques

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9780415711180

0415711185

9781315884721

1315884720

9781134649556

113464955X

OCLC:

884593019