Motion graphic design : applied history and aesthetics / Jon Krasner.

Format:

Book

Author/Creator:

Krasner, Jon S.

Language:

English

Subjects (All):

Animation (Cinematography).

Television graphics.

Physical Description:

xv, 525 p. : col. ill.

Edition:

3rd ed.

Place of Publication:

Burlington, Mass. : Focal Press, 2013.

Language Note:

English

System Details:

text file

Summary:

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema * Pictorial design considerations including the relationships between images and type, hierarchy, form and composition * How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact. New to this edition: * Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos * New industry tools and techniques, such as Photoshop's new animation tool * An updated and enhanced DVD, and much more The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production.

Contents:

1. A brief history of motion graphics

2. Motion graphics in film

3. Motion graphics in television

4. Motion graphics in interactive media

5. Motion graphics in public spaces

6. Motion literacy

7. Kinetic images and typography

8. The pictorial composition

9. The sequential composition

10. Conceptualization

11. Animation processes

12. Motion graphics compositing

13. Motion graphics sequencing.

Notes:

Includes index.

ISBN:

9781136146619

113614661X

9781136146626

1136146628

9780240824703

0240824709

OCLC:

848163637