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Strategy in emerging markets : telecommunications establishments in Europe / Anders Pehrsson.
- Format:
- Book
- Author/Creator:
- Pehrsson, Anders.
- Series:
- Studies in global competition ; v. 8.
- Studies in global competition series ; v. 8
- Language:
- English
- Subjects (All):
- Telecommunication--Great Britain.
- Telecommunication.
- Telecommunication--Sweden.
- Telecommunication--Europe.
- Physical Description:
- 1 online resource (266 p.)
- Edition:
- 1st edition
- Place of Publication:
- London ; New York : Routledge, 2001.
- Language Note:
- English
- System Details:
- text file
- Summary:
- Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies that more sophisticated business strategies must be formulated by all companies cooperating in emerging markets.This book focuses on strategy in emerging telecommunications markets in a liberalized Europe, particularly in the UK and Sweden. The book provides:* a literature review and applications of strategy concepts and key correlations* applications of a market establishment model and t
- Contents:
- pt. 1. Theoretical considerations
- pt. 2. Telecom operators in the UK and Sweden : industry overview
- pt. 3. Strategy cases of telecom operators in Europe
- pt. 4. Discussion of empirical findings : patterns and processes.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9781134698257
- 1134698259
- 9789058231550
- 9058231550
- 9780203770146
- 0203770145
- 9780415270526
- 0415270529
- 9781134698189
- 1134698186
- OCLC:
- 851156903
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