Surveying fundamentals for business analysts / Carol Deutschlander.

Format:

Book

Author/Creator:

Deutschlander, Carol, author.

Language:

English

Subjects (All):

Business planning.

Surveys--Design.

Surveys.

Questionnaires--Design.

Questionnaires.

Business analysts.

Physical Description:

1 online resource (130 p.)

Edition:

1st edition

Place of Publication:

Vienna, Virginia : Management Concepts, 2009.

Language Note:

English

System Details:

text file

Summary:

Surveying can prove to be an excellent way to elicit requirements. This title gives you the basic knowledge you need to develop and execute efficient and effective surveys. It provides descriptions of the different types of surveys and valuable guidance on how to choose the right survey for the task as well as how to identify stakeholders.

Contents:

Title Page; Copyright; About the Author; Contents; Foreword; Preface; Introduction: Why Surveys?; Types of Surveys; Surveys and Structured Interviews; The Survey Process; Chapter 1: Defining the Objective; Setting Objectives; Determining the Variables and Variations; Chapter 2: Identifying the Group; Stakeholders; The Participants; Selecting Potential Participants; Chapter 3: Writing Questions; Writing Effective Survey Questions; Types of Questions; Open-Ended Questions; Argument Open-Ended Questions; Single-Response Open-Ended Questions; Closed-Ended Questions; Dichotomous Items

Multiple-Response ItemsInterval Scales; Ranking-Order Scales; Rating Scales; Checklist for Writing Good Questions; Good Habits for Writing Questions; Chapter 4: Ordering and Laying Out the Survey; Appearance; The Length of the Survey; The Order of the Questions; Combining Questions; Chapter 5: Piloting the Survey; The Pilot; Selecting the Pilot Participants; The Cover Letter for the Pilot; Analyzing the Pilot Results; Chapter 6: Sending Out the Survey and Following Up with Participants; The Importance of the Cover Letter; Sending Out the Survey; Following Up with Participants; Response Rates

Chapter 7: Analyzing and Interpreting the ResultsAnalyzing Data from Open-Ended Questions; Analyzing Data from Closed-Ended Questions; Frequency Distribution; Mean; Median; Mode; Range; Chapter 8: Reporting on the Results; Possible Audiences for Survey Results; The Written Report; The Presentation; Formatting the Results; Lists; Pie Charts; Bar Charts and Line Charts; Tables; Appendix A: Checklist for Writing Good Questions; Appendix B: Survey Process Template; Appendix C: Question-Writing Template; Appendix D: Case Study; Defining the Objectives; Identifying the Stakeholders

Identifying and Selecting Potential ParticipantsWriting the Survey Questions; Demographic Questions; Questions Related to the First Objective; Questions Related to the Second Objective; Organizing the Survey; The Pilot; Sending Out the Survey; Results: Demographics; Results: The First Objective; Results: The Second Objective; Conclusions; Glossary; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781523097005

1523097000

9781567263367

1567263364