Sports media : planning, production, and reporting / by Brad Schultz.

Format:

Book

Author/Creator:

Schultz, Brad, 1961- author.

Language:

English

Subjects (All):

Mass media and sports.

Sports journalism.

Physical Description:

1 online resource (303 p.)

Edition:

2nd ed.

Place of Publication:

Burlington, Mass. : Focal Press, an imprint of Elsevier, 2005.

Language Note:

English

System Details:

text file

Summary:

A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience

Contents:

Sports Media Planning, Production, and Reporting; Copyright; Contents; About the CD-ROM; Preface; Introduction; CHAPTER 1 Foundations; A Look Back; From Victoria to Jazz; Changing Times; The New Media Environment; Implications; The Future; Growth; Convergence; Competition; Entertainment; References; CHAPTER 2 Reporting; Approach; Types of Approaches; What Determines Approach?; Style; Different Styles; Opinion; The "Homer"; Criticism; First Person; Social Commentary; Techniques; Planning Ahead; Deadline; Communication; Research and Background; Interviewing; Objective; Audience; Respect

Specific QuestionsStory Outline; At the Scene; References; CHAPTER 3 Print; An Overall Framework; Specific Types of Reporting; Game Stories; Developed Game Story; Beat Game Story; Beat Reporting with Michael Wallace; Game Day Sidebars; Feature Reporting; Context; Personalization; Magazines; Sports Magazines: Past, Present, and Future; Niche Magazines; Content; Sports Magazines with Sports Illustrated; The Print Experience; Print Reporting with Howard Schlossberg; References; CHAPTER 4 Broadcast; Writing Strategies; Active Voice; Grammar; Words and Numbers; Simplicity; Solid Reporting

Broad EducationCreativity and Originality; Personalization; Using Sound; Outside Elements; Leads and Terminology; Packages, Voice Overs, and Voice Over/Sound on Tape; Voice Over; Voice Over/Sound on Tape; Packages; Scripting; Television; Radio; References; CHAPTER 5 The Internet; By the Numbers; Content Considerations; Functionality; Versatility; Uniqueness; Resources; Internet Sports Sites with Gary Kicinski; References; CHAPTER 6 Video and Visuals; Event Photography; Shooting on Location; Football; Basketball; Baseball; Other Sports; Feature Photography; General Rules; Practicing

The Photography of NFL FilmsEditing; References; CHAPTER 7 Anchoring and Play-by-Play; Anchoring; Control; Personality; Creativity; Entertain; Play-by-Play; Raised on Radio; The Electronic Eye; The Role of the Analyst; Final Advice; Style; Practice; People, Not Statistics; Play-by-Play with Ron Franklin; References; CHAPTER 8 Production; Daily Sports Production; Print; Broadcast; Daily Sports; Special Productions; Live Sports Production; Television Production; Chain of Command; Radio Production; Live Events; Sports Talk Radio; The Future; References; CHAPTER 9 Economics; The Bottom Line

The Ratings GameNew Approaches; Economic Synergy and Breakdown; References; CHAPTER 10 Public and Media Relations; The Sports Media Perspective; Local Media Information; On Campus; Sports Information with Mike Lageschulte; The Big Leagues; Sports PR with Gregg Ellis; The Public Relations Perspective; References; CHAPTER 11 Ethics; Conflict of Interest; Media Ownership; Boosterism; Relationships; Perks; Homers; Advertising; Other Issues; Manipulation and Honesty; Privacy; A Double Standard; The Bottom Line; References; CHAPTER 12 Gender and Race; Women's Work; Crashing the Men's Club

Sports Information with Heidi Soliday

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786611227333

9781136024979

1136024972

9781281227331

1281227331

9780080551173

0080551173

OCLC:

476139026