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Social CRM: : market research / Finger, Lutz.
- Format:
- Book
- Author/Creator:
- Finger, Lutz, author.
- Dutta, Soumitra, author.
- Language:
- English
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Consumer behavior.
- Data mining.
- Social media.
- Physical Description:
- 1 online resource (22 pages)
- Edition:
- 1st edition
- Other Title:
- Social Customer relationship management
- Ask, measure, learn.
- Place of Publication:
- O'Reilly Media, Inc., 2018.
- System Details:
- text file
- Summary:
- Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more predictive. But does social media add valuable insight or noise to this process? This lesson examines the potential future for social CRM in business research.
- Notes:
- Online resource; Title from title page (viewed February 15, 2018)
- "From Ask, measure, learn by Lutz Finger & Soumitra Dutta"--Cover.
- Date of publication from resource description page.
- Includes bibliographical references.
- ISBN:
- 9781492034681
- 1492034681
- OCLC:
- 1023436551
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