Rural Marketing: Text and Cases, 2nd Edition / Krishnamacharyulu, C..

Format:

Book

Author/Creator:

Krishnamacharyulu, C., author.

Language:

English

Subjects (All):

Target marketing--India.

Target marketing.

Marketing--India.

Marketing.

Physical Description:

1 online resource (608 pages)

Edition:

2nd edition

Place of Publication:

Pearson India, 2010.

System Details:

text file

Summary:

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.

Notes:

Includes bibliographical references.

Online resource; Title from title page (viewed July 6, 2010)

OCLC:

840430493