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Sales engagement : how the world's fastest growing companies are modernizing sales through humanization at scale / Manny Medina, Max Altschuler, Mark Kosoglow.
- Format:
- Book
- Author/Creator:
- Medina, Manny, author.
- Altschuler, Max, 1987- author.
- Kosoglow, Mark, author.
- Language:
- English
- Subjects (All):
- Selling.
- Customer services.
- Physical Description:
- 1 online resource (242 pages)
- Edition:
- 1st edition
- Place of Publication:
- Hoboken, New Jersey : Wiley, [2019]
- System Details:
- text file
- Summary:
- Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
- Contents:
- Who this book is for
- Sales engagement : why it's so important
- The state of modern sales
- How sales engagement solves 7 major business pain points
- Diving deeper : essential elements of a strong sales engagement strategy
- Humanizing sales with personas, personalization, and relevance
- The future is omnichannel & that future is now
- Why A/B testing is mission critical to any sales org
- Achieving revenue efficiency : metrics to measure in a modern sales org
- The key to ramping new reps faster
- Account based sales strategies for the modern seller
- How to align modern sales, success, & marketing with sales engagement
- Future proofing : where sales engagement fits & what's next
- Building a modern sales tech stack
- Predicting what's next in sales.
- Notes:
- Description based on print version record.
- ISBN:
- 9781119584360
- 1119584361
- 9781119584308
- 1119584302
- OCLC:
- 1089445774
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