UX strategy : how to devise innovative digital products that people want / Jaime Levy.

Format:

Book

Author/Creator:

Levy, Jaime, author.

Contributor:

Calacanis, Jason, writer of introduction.

Language:

English

Subjects (All):

User-centered system design.

Human-computer interaction.

User interfaces (Computer systems).

Web sites--Design.

Web sites.

Physical Description:

1 online resource (312 pages) : illustrations (some color)

Edition:

First edition.

Other Title:

User experience strategy

How to devise innovative digital products that people want

Place of Publication:

Sebastopol, California : O'Reilly, 2015.

Language Note:

English

System Details:

text file

Summary:

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Contents:

What Is UX strategy?

The four tenets of UX strategy

Validating the value proposition

Conducting competitive research

Conducting competitive analysis

Storyboarding value innovation

Creating prototypes for experiments

Conducting guerrilla user research

Designing for conversion

Strategists in the wild

Dénouement.

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed June 2, 2015).

Includes bibliographical references and index.

ISBN:

9781449372972

144937297X

9781449373016

1449373011

OCLC:

910937993