UX strategy : product strategy techniques for devising innovative digital solutions / Jaime Levy.

Format:

Book

Author/Creator:

Levy, Jaime, author.

Language:

English

Subjects (All):

User interfaces (Computer systems)--Design.

User interfaces (Computer systems).

Physical Description:

1 online resource (332 pages)

Edition:

Second edition.

Place of Publication:

O'Reilly Media, Inc., 2021.

System Details:

text file

Summary:

User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. It is packed with product strategy tools and tactics to help you and your team craft innovative solutions that people want. This second edition includes new real-world examples, updated techniques and a chapter on conducting qualitative online user research. Whether you're a UX/UI designer, product manager/owner, entrepreneur, or member of a corporate innovation team, this book teaches simple to advanced methods that you can use in your work right away. You’ll also gain perspective on the subject matter through historical context and case studies. Define value propositions and validate target users through provisional personas and customer discovery techniques Conduct methodical competitive research on direct and indirect competitors and create an analysis brief to decisively guide stakeholders Use storyboarding and rapid prototyping for designing experiments that focus on the value innovation and business model of your product Learn how to conduct user research online to get valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

Contents:

Intro

[ Preface ]

Chapter 1. What Is UX Strategy

The Evolution of the Term UX Strategy

Chapter 2. The Four Tenets of UX Strategy

How I Discovered My UX Strategy Framework

Tenet 1: Business Strategy

Tenet 2: Value Innovation

Tenet 3: Validated User Research

Tenet 4: Frictionless UX

Recap

Chapter 3. Defining the Initial Value Proposition

The Blockbuster Value Proposition

What Is a Value Proposition?

If You Don't Want to Live in a Fantasy World...

Chapter 4. Conducting Competitive Research

Learning Lessons, the Hard Way

Looking at the Competition to Uncover Nuggets

Understanding the Meaning of Competition

Researching All of the Competitive Data Points

Chapter 5. Analyzing the Competition

The Blockbuster Value Proposition, Part 2

What Is an Analysis?

It Is Time to Take a Stand

Chapter 6. Storyboarding Value Innovation

Timing Really Is Everything

Techniques for Value Innovation Discovery

Business Models, Value Innovation, and Online Dating

Chapter 7. Creating Prototypes for Experiments

Giving It Your Best Shot

How I Became an Experiment Addict

Defining Experiments Today

Rapid Prototyping for Value Proposition Validation

Chapter 8. Conducting Online User Research

March 2020 Timeline: Coping with Insanity

User Research Primer

The Three Main Phases of Online User Research

Chapter 9. Designing for Conversion

Funnel Business

Growth Hacking, Growth Design, and the Hook Model

Conducting Landing Page Experiments

Chapter 10. Denouement

Appendix: References

[ Index ]

Notes:

Previous edition: 2015

Online resource; Title from title page (viewed March 25, 2021)

ISBN:

1-4920-5238-8

1-4920-5240-X

1-4920-5242-6

OCLC:

1243535704