1 option
The spark : how to ignite and lead business creativity / Greg Orme.
- Format:
- Book
- Author/Creator:
- Orme, Greg, author.
- Series:
- Financial Times
- Language:
- English
- Subjects (All):
- Technological innovations.
- New products.
- Diffusion of innovations.
- Creative thinking.
- Creative ability in business.
- Genre:
- Libros electrónicos.
- Physical Description:
- 1 online resource (249 pages) : illustrations
- Edition:
- 1st edition
- Other Title:
- How to ignite and lead business creativity
- Place of Publication:
- Harlow, England ; New York, New York : Pearson, [2014]
- Language Note:
- English
- System Details:
- text file
- Summary:
- Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels at Sky) Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business. Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations. But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity? The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.
- Contents:
- Cover
- Contents
- About the author
- Publisher's acknowledgements
- Author's acknowledgements
- Introduction: The Spark
- Habit 1: Start an electric conversation
- Habit 2: Break the management rules
- Habit 3: Lead the creative choices
- Habit 4: Become a talent impresario
- Habit 5: Know why you do what you do
- Habit 6: Connect through shared values
- Habit 7: Build a business playground
- Habit 8: Balance focus with freedom
- Habit 9: Demolish idea barriers
- Habit 10: Encourage collisions
- Ten creative business myths debunked
- Index.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781292005300
- 1292005300
- OCLC:
- 889812343
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.