Tmall, The Sky Cat: : A Rocky Road Toward Bringing Buyers and Suppliers Together / Munson, Chuck.

Format:

Book

Author/Creator:

Munson, Chuck, author.

Language:

English

Subjects (All):

Small business.

Relationship marketing.

Physical Description:

1 online resource (10 pages)

Edition:

1st edition

Place of Publication:

Pearson, 2013.

System Details:

text file

Summary:

This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.

Notes:

Online resource; Title from title page (viewed September 11, 2013)

Includes bibliographical references.

OCLC:

1176220619