The science of customer connections : manage your message to grow your business / Jim Karrh, PhD. ; foreword by Dorie Clark.

Format:

Book

Author/Creator:

Karrh, Jim, 1963- author.

Contributor:

Clark, Dorie, writer of foreword.

Language:

English

Subjects (All):

Marketing.

Customer relations.

Marketing--Management.

Physical Description:

1 online resource (226 pages)

Edition:

1st edition

Place of Publication:

Newburyport, Massachusetts : Career Press, [2019]

System Details:

text file

Summary:

Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers. The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business. With clear language and a sense of humor, Karrh guides readers step by step to create: A message that is memorable, interesting to buyers, and built to share A growing set of messengers who include your story in their everyday conversations Management habits that build consistency and scale Readers will be equipped to engage customers and employees, build trustworthiness, and grow profitably—without necessarily having to change their business model, offerings, pricing, distribution, or people. Instead, they can quickly elevate the way that everyone close to the business talks about it, consistently resulting in stronger cross-selling and upselling of additional products and services, higher customer satisfaction, and more consistent employee engagement. Inspirational real-world examples are presented from entrepreneurs and career changers, growth companies, and large global organizations.

Notes:

Description based on print version record.

Includes bibliographical references.

ISBN:

9781632657794

1632657791