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The Power of Purpose / O'Brien, John.
- Format:
- Book
- Author/Creator:
- O'Brien, John, author.
- Cave, Andrew, author.
- Language:
- English
- Subjects (All):
- Corporate culture.
- Responsabilidad social de las empresas.
- Eficacia de la organización.
- Cultura corporativa.
- Organizational behavior.
- Leadership.
- Organizational effectiveness.
- Social responsibility of business.
- Local Subjects:
- Responsabilidad social de las empresas.
- Eficacia de la organización.
- Cultura corporativa.
- Genre:
- Libros electrónicos.
- Physical Description:
- 1 online resource (224 pages)
- Edition:
- 1st edition
- Place of Publication:
- Pearson Business, 2017.
- System Details:
- text file
- Summary:
- In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values. Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward? The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty. Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty. How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business? The Power of Purpose is your secret ingredient.
- Notes:
- Online resource; Title from title page (viewed August 3, 2017)
- Incluye referencias bibliográficas e índice.
- Includes index.
- OCLC:
- 1394963710
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