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The Like Economy: How Businesses Make Money With Facebook (Video): Advanced Facebook Marketing & Advertising [electronic resource] / Carter, Brian.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Video
Author/Creator:
Carter, Brian, author.
Language:
English
Genre:
Electronic videos.
Physical Description:
1 online resource (1 video file, approximately 1 hr., 56 min.)
Edition:
1st edition
Place of Publication:
Que, 2011.
System Details:
video file
Summary:
After most companies begin Facebook marketing, create a page, get some fans, and maybe even experiment a bit with advertising, more sophisticated issues present themselves. How do you best integrate Facebook marketing with your other online marketing and traditional marketing efforts? Do you have a clear strategy to achieve profits and other results? How do you improve advertising performance, get more of the right fans, get them more engaged, balance your engagement posting with sales messages, and learn what posting approach gets you the most sales? This series answers those questions with proven strategies and tactics and tips.
Notes:
Online resource; Title from title screen (viewed December 1, 2011)

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