The influential product manager : how to lead and launch successful technology products / Ken Sandy.

Format:

Book

Author/Creator:

Sandy, Ken, author.

Language:

English

Subjects (All):

Product management.

New products.

Physical Description:

1 online resource (361 pages)

Edition:

First edition.

Place of Publication:

Oakland, California : Berrett-Koehler Publishers, [2020]

System Details:

text file

Summary:

This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!

Contents:

First, think like a product manager

Lead through influence

Understand your customer

Collaborate to set priorities

Discover and validate customer needs

Define the right product

Capture user-centric requirements

Partner with engineering

Navigate challenging trade-offs

Launch for impact

Measure success

Advance your career.

Notes:

Includes index.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781523087488

152308748X

OCLC:

1139751006