The Idea Generator / Thomason, Chris.

Format:

• Book

Author/Creator:

• Thomason, Chris, author.

Language:

English

Subjects (All):

• Creative ability in business.
• Capacidad creativa en los negocios.
• Creative thinking.
• New products.

Local Subjects:

• Capacidad creativa en los negocios.

Genre:

• Libros electrónicos.

Physical Description:

1 online resource (192 pages)

Edition:

1st edition

Place of Publication:

Pearson Business, 2016.

System Details:

text file

Summary:

ARE YOU USING THE BEST CREATIVE THINKING TOOLS? Brainstorming is the go-to method for generating ideas and solutions in teams, but it’s been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purposes to help you generate ideas quickly and focus on developing only the best ideas. • Find a more effective, productive, quicker alternative to brainstorming new ideas. • Develop and shape your ideas into winning results on your own – or in a group. • Achieve more insightful thinking on strategic opportunities. • Quickly find solutions to the business issues that affect you. • Utilise the time saved to share your best ideas and produce game-changing solutions in a team workshop. DON’T GET STUCK IN A BRAINSTORM BRAINDRAIN. USE THE IDEA GENERATOR FOR FAST RESULTS.

Contents:

• Getting your mind around an issue
• Why today's thinking is so outdated
• A new way of business thinking
• The idea generator mindset
• Using the tools
• Islands of opportunity (thinking tools 1-5)
• Divide and conquer (thinking tools 6-10)
• Boundary riding (thinking tools 11-15)
• Using the idea generator in teams
• Unleashing the corporate creativity.

Notes:

• Online resource; Title from title page (viewed October 10, 2016)
• Incluye índice.

OCLC:

1394963234