The High Roller Experience: : How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience / Norton, David.

Format:

Book

Author/Creator:

Norton, David, author.

Language:

English

Subjects (All):

Customer relations.

Consumer profiling.

Customer loyalty.

Physical Description:

1 online resource (272 pages)

Edition:

1st edition

Other Title:

How Caesars and other world-class companies are using data to create an unforgettable customer experience

Place of Publication:

McGraw-Hill, 2017.

System Details:

text file

Summary:

The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah’s/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experienc e, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you’ll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.

Notes:

Online resource; Title from title page (viewed September 1, 2017)

Includes index.

OCLC:

1017738518