The business of sports : a primer for journalists / Mark Conrad.

Format:

Book

Author/Creator:

Conrad, Mark, 1958-

Series:

Routledge communication series.

Communication series

Language:

English

Subjects (All):

Sports--Economic aspects.

Sports.

Sports administration.

Sports journalism.

Physical Description:

1 online resource (xx, 377 p.)

Edition:

2nd ed.

Place of Publication:

New York : Routledge, c2011.

System Details:

text file

Summary:

This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations – structure, governance, labor issues, and other business factors within the sports community. Written clearly and compellingly, The Business of Sports includes cases (historical, current, and hypothetical) to illustrate how business concerns play a role in the reporting of sports. New features for the second edition include: updates throughout, including disciplinary policies throughout the major sports leagues expanded discussion of intellectual property issues and merchandising new sections on ethical issues in sports, aimed at journalists. Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in sports journalism.

Contents:

Cover Page

Title Page

Copyright Page

Preface to the First Edition

Preface to the Second Edition

Introduction: What Makes Sports a Unique Business?

What Makes Sports a Unique Industry?

References

1. The Structure of Professional Team Sports

The Professional Leagues

A Short Summary of the Four Major Leagues

The Major Stakeholders In a Traditional League Structure

Cooperation Versus Competition

Fostering Competition

Drawbacks

Alternatives to the Traditional Sports League

2. The Structure of Individual Sports

Tournaments and Tours

Individual Sports Athletes Are Not Employees

Scheduling

Rankings

Examples of Individual Sports Governing Bodies

3. The Structure of College and High School Sports

Institutional Control

Governance System

Divisions

Enforcement

The Rules

Athletic Conferences

Championships

High School Interscholastic Sports

4. The International Sports System

The International Olympic Committee

National Olympic Committees

International Federations

National Governing Bodies

Examples of International Federations and National Governing Bodies

Helpful Websites

5. Sports Contracts

Contracts Involving Team Sports Athletes

Contracts Involving Individual Sports Athletes

Key Clauses In a League-Player Contract

Contract Negotiations

Coaches' Contracts

Insurance

Endorsement Contracts

The Marketing Assessment

The Key Clauses

Sponsorship Agreements

6. Labor Relations In Sports

The Labor Laws

The Leagues

Salary Control

Major League Baseball

National Football League

National Basketball Association

The National Hockey League

The Women's National Basketball Association

Major League Soccer

Miscellaneous Labor Issues.

Summary of Key Information

7. Sports Agents

The Business

Mega-Agencies

Duties of an Agent

The Rise of Agents

Agent Responsibilities

Alternatives to Agents

Standards and Regulations

8. Team Relocation and Facility Issues

A Short History of Franchise Relocation

Waves of Relocation

New Stadiums and Arenas

Leagues' Control of Relocation

Facility Attempts to Stop Relocation

Relocation and Cities

Expansion

Financing a Stadium

Funding Vehicles

The Stadium/Arena Lease

Stadium Naming Rights

Concessions

Seat Licenses

Seating Organization/Pricing

Advertising

Parking

Other Revenue Generators

Alteration of Existing Facilities

A Final Word

9. Sports Injuries

Legal Theories

Limitation of Liability Clauses

Strict Product Liability

State Law Immunity

Medical Malpractice

Risk Management

Alcohol and Public Safety

Defamation

Criminal Law and Sports

10. Performance-Enhancing Drugs In Sports

National Collegiate Athletic Association

The Olympic Movement

Professional Sports

11. Discrimination In Sports

Race Discrimination

Underrepresentation of Minorities

Title IX

Criticisms of Title IX

Disability

12. Intellectual Property and Sports

Trademarks

Copyright

Athletes' Right of Publicity

Licensing Agreements

Professional Leagues and Group Licensing

13. Traditional and New Media In Sports

The Property Right

The Key Audience

Radio

Broadcast Television

The Olympics

Media Ownership of Teams

New Technologies and Sports

The Future

A Short Summary of U.S. Media Rights Deals

Glossary.

Notes:

Includes bibliographical references and indexes.

Description based on publisher supplied metadata and other sources.

ISBN:

9781136855528

1136855521

OCLC:

931587232