The business of film : a practical introduction / Stephen R. Greenwald, Paula Landry ; with additional content of Michael Kalb and Robert Garson Esq.

Format:

Book

Author/Creator:

Greenwald, Stephen R., author.

Landry, Paula, author.

Contributor:

Kalb, Michael, contributor.

Garson, Robert, contributor.

Series:

American film market presents

Language:

English

Subjects (All):

Motion picture industry--United States.

Motion picture industry.

Physical Description:

1 online resource (347 pages)

Edition:

Second edition.

Place of Publication:

New York ; London : Routledge, 2018.

System Details:

text file

Summary:

The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution. Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets. This new and expanded edition has further been updated to reflect the contemporary media landscape, including analysis on major new players and platforms like Netflix, Amazon, Google and Vimeo, shifting trends due to convergence and disruption from new technology, as well as the rise of independent distribution and emergent mobile and online formats. An eResource also includes downloadable forms and templates, PowerPoint slides, quizzes and test banks, and other additional resources.

Contents:

Cover

Half title

Title page

Copyright page

Table of contents

Notes on Authors

Preface

1 A Brief History of the Film Industry

Movie Industry Themes

A Brief Business History of Film

Convergence and Disruption

Fast Forward to Present Day

2 A Business Overview of Film

Key Characteristics of the Industry

Structure of the Industry

New Media Players and their Impact

3 Movie Development

Where Films Come From

Process

Studio Versus Indie

DIY Filmmaking

4 Movie Financing

Corporate Financing

Picture Financing

Crowdfunding, Production Incentives, Soft Money

The Future

5 Movie Production

Preproduction-Planning

Production

Postproduction

Impact of Mobile, VR/AR, and IMAX

6 Movie Distribution

Distribution Details

The Distribution Agreement

Changes in Distribution: OTT, Convergence, Disruptors

Impact of the Internet and Mobile Technology

Direct and Hybrid Models

Global Influences on Distribution

7 Movie Marketing

Marketing: Creating Awareness for a Film

Social Media

Trends in Promotion and Marketing

Film Festivals and Markets

8 Film Exhibition, Retail, and Consumption

Exploitation: Creating Availability of a Film

Theatrical

Rethinking the Theatrical Experience

New Business Models

From Video/DVD to VOD/PPV

Online and Mobile Platforms

Cable/Free-TV/Cutting the Cord

Impact of Global Markets

Ancillary Rights

9 Movie Accounting

GAAP Versus Contractual Accounting

GAAP-Corporate Accounting

10 Case Studies

How to Make 250 Million and Lose it, in a Year: The Story of the Film Business-by Stephen Greenwald

Cell Phone Feature Film: Tangerine

Comic Book Movies Take Over the World: Wonder Woman

Relying on Genre: 2017 Horror Movie, Stephen King's It

Netflix in Movie Theaters: Okja.

Contrasting Film Industries: Europe and Hollywood-by Michael Kalb

The Nature of Copyright: European Author's Rights Versus American Copyright-by Michael Kalb

Appendix A: Option and Literary Purchase Agreement

Appendix B: Release for Submission of Materials to Studio or Production Company

Appendix C: Writer Theatrical Short-Form Agreement-Work for Hire

Appendix D: Life Story Rights Agreement

Appendix E: Directing Agreement

Appendix F: Actor Services Agreement

Appendix G: Product Placement Release

Appendix H: Script Readers Coverage Report Content and Format

Appendix I: Acceptable Genre Classifications

Appendix J: Film Festivals

Appendix K: Online Film Distribution Platforms

Appendix L: Popular Movie Industry Trade Magazines/Sites

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

First edition has Stephen R. Greenwald listed as first author.

"A Focal Press Book"--Front cover.

ISBN:

9781351334556

1351334557

9781351334549

1351334549

OCLC:

1190651885