The Complete Idiot's Guide to Target Marketing / Friedmann, Susan.

Format:

Book

Author/Creator:

Friedmann, Susan, author.

Language:

English

Subjects (All):

Target marketing.

Small business--Management.

Small business.

Physical Description:

1 online resource (352 pages)

Edition:

1st edition

Other Title:

Target marketing

Complete idiot's guide

Place of Publication:

Alpha, 2009.

System Details:

text file

Summary:

Twenty-first century tools and tactics to get the word out. You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: *Five easy steps to identify the most lucrative niche markets *Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs *Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas *Highly-effective and low-budget advertising strategies and customer retention techniques

Contents:

Title Page

Dedication

Copyright Page

Introduction

Part 1 - Beginning the Journey

Chapter 1 - Zeroing In: What Is Target Marketing?

Chapter 2 - Why Should You Target Market?

Chapter 3 - The Three Ws of Target Marketing

Part 2 - Components of Target Marketing

Chapter 4 - Begin at the Beginning

Chapter 5 - Market Research, Pure and Simple

Chapter 6 - Cracking the Code

Chapter 7 - What Makes Customers Tick?

Chapter 8 - Closing In On a Target: Market Segmentation

Chapter 9 - Pick Your Path: Target Marketing Strategies

Part 3 - The Whole Nine Yards

Chapter 10 - Start the Ball Rolling

Chapter 11 - Here, There, and Everywhere: Web Marketing 101

Chapter 12 - Here, There, and Everywhere: Web Marketing 201

Chapter 13 - It’s All About the Buzz

Chapter 14 - The Power of the Pen

Chapter 15 - Fear-Free Media

Chapter 16 - The Different Faces of Advertising

Chapter 17 - Tooting Your Own Horn

Part 4 - Actions Speak Louder Than Words

Chapter 18 - Now You’ve Got Them—Keep Them!

Chapter 19 - Link Into Your Customers with Database Marketing

Chapter 20 - Making a Direct Connection

Chapter 21 - Don’t Go It Alone

Appendix A - Glossary Generated by AI.

Notes:

Includes bibliographical references and index.

Online resource; Title from title page (viewed August 4, 2009)

Part of the metadata in this record was created by AI, based on the text of the resource.

Description based on publisher supplied metadata and other sources.

OCLC:

984829499