The Brand Strategy Canvas : A One-Page Guide for Startups / by Patrick Woods.

Format:

Book

Author/Creator:

Woods, Paddy, 1932-2004, Author.

Language:

English

Subjects (All):

New business enterprises.

Venture capital.

Strategic planning.

Leadership.

Branding (Marketing).

Telemarketing.

Internet marketing.

Interactive multimedia.

Multimedia systems.

Start-Ups and Venture Capital.

Business Strategy and Leadership.

Branding.

Digital Marketing.

Media Design.

Local Subjects:

Start-Ups and Venture Capital.

Business Strategy and Leadership.

Branding.

Digital Marketing.

Media Design.

Physical Description:

1 online resource (xiii, 123 pages) : illustrations

Edition:

1st ed. 2020.

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2020.

System Details:

text file

Summary:

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking questions of the tool to develop your strategy, including considering audience insight, assessing benefits, creating a positioning statement, and identifying key messages. You will explore real-world case studies along the way and build a message map that ensures your organization drives home a consistent, clear, and authentic message to your target audience. No matter where you are in the business creation process, The Brand Strategy Canvas is the tool you need to build a brand from scratch that you can enthusiastically and effectively implement in real time. This book provides value to team members in companies of all sizes and stages, and is fit for any level of professional wanting to kickstart their entrepreneurial goals. A brand created today must be built for all of tomorrow’s possibilities, and The Brand Strategy Canvas is the book you will want by your side.

Contents:

Chapter 1: Getting Started with the Brand Strategy Canvas

Chapter 2: Overview of the Brand Strategy Canvas

Chapter 3: Market Opportunity

Chapter 4: Rational and Emotional Benefits

Chapter 5: Brand Positioning

Chapter 6: Defining Your Brand Values

Chapter 7: Creating a Brand Personality

Chapter 8: Drafting Key Messages

Chapter 9: Completing Your Canvas

Appendix A: Brand Strategy Canvas Template.

Notes:

Includes index.

Includes bibliographical references.

ISBN:

9781484251591

1484251598

OCLC:

1143418163