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What is product management? / Banfield, Richard.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Book
Author/Creator:
Banfield, Richard, author.
Walkingshaw, Nate, author.
E-Type, author.
Language:
English
Subjects (All):
New products--Management.
New products.
New products--Marketing.
Teams in the workplace--Management.
Teams in the workplace.
Physical Description:
1 online resource (20 pages)
Edition:
1st edition
Contained In:
From: Banfield, Richard. Product leadership. Sebastopol, CA : O'Reilly Media, 2017
Place of Publication:
O'Reilly Media, Inc., 2018.
System Details:
text file
Summary:
In this lesson, Nate Walkingshaw, Martin Eriksson, and Richard Banfield discuss what product management is and why it's critical to maintaining a competitive advantage.
Notes:
"From Product leadership by Richard Banfield, Martin Eriksson, & Nate Walkingshaw"--Cover.
"Lesson"--Cover.
Includes bibliographical references.
Online resource; Title from title page (viewed February 15, 2018)
ISBN:
9781492034476
1492034479
OCLC:
1021887808

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