Visual language for designers : principles for creating graphics that people understand / Connie Malamed.

Format:

Book

Author/Creator:

Malamed, Connie.

Language:

English

Subjects (All):

Commercial art.

Graphic arts.

Visual communication.

Physical Description:

1 online resource (241 p.)

Edition:

1st edition

Place of Publication:

Beverly, Mass. : Rockport Publishers, c2011.

Language Note:

English

System Details:

text file

Summary:

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.

Contents:

Introduction

Getting graphics

Principles

Organize for perception

Direct the eyes

Reduce realism

Make the abstract concrete

Clarify complexity

Charge it up

Bibliography

Glossary of terms

Sources cited

Directory of contributors.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references (p. 228).

ISBN:

9781616736194

1616736194

OCLC:

786166036