Toyota China: : Matching Supply with Demand / Munson, Chuck.

Format:

Book

Author/Creator:

Munson, Chuck, author.

Language:

English

Subjects (All):

Industrial management.

Physical Description:

1 online resource (12 pages)

Edition:

1st edition

Place of Publication:

Pearson, 2013.

System Details:

text file

Summary:

This case study examines how Toyota China is using demand forecasting, production planning, and customer management techniques to align supply and demand in China's fast-growing automotive market. The authors illuminate the China market's unique channels and challenges, including requirements to project sales for new models with no historical data. They focus on realistic issues and challenges throughout, offering exceptional value to both students and practitioners. Authors: Xiaoying Liang, City University of Hong Kong; Lijun Ma, Shenzhen University; Houmin Yan, City University of Hong Kong.

Notes:

Online resource; Title from title page (viewed September 11, 2013)

Includes bibliographical references.

OCLC:

1176220609