Successful marketing of the Swan label : a project aimed at further developing the marketing of ecolabels in Nordic societies.

Format:

Book

Contributor:

Nordic Council of Ministers.

Series:

TemaNord, 0908-6692 ; 2007:517

Language:

English

Subjects (All):

Eco-labeling.

Physical Description:

98, [1] s.

Edition:

1st ed.

Place of Publication:

Copenhagen : Nordic Council of Ministers, 2007.

Language Note:

English

Contents:

Intro

Table of Contents

Foreword

Summary

1. Background

1.1 Assumptions

1.2 About the project

1.3 Purpose and objectives

1.4 Guidelines for the reader

2. Method

2.1 Marketing study

2.2 PR strategy

2.3 Information campaign

2.4 Analysis of the campaign

2.5 Seminar

2.6 Final Report

3. Results

3.1 Marketing study

3.2 PR strategy and information campaign

3.3 Analysis of the campaign

3.4 Seminar

4. Discussion

4.1 Were all of the project's goals achieved?

4.2 Issues for further consideration

4.3 Next steps

References

Sammanfattning

Appendix 1

A Successful marketing of the Nordic Swan label.

1. Main findings

2. Background

3. The project

4. Methodology

5. Guidelines for the reader

6. Research and Literature

7. Target groups

8. Results of the interviews

9. Discussion

10. Conclusion

List of references

Appendix 2

Iceland's part -project's origin and Iceland's part in it

1. Prelude to the project

2. PR strategy for the Swan label in Iceland

3. Preparation of the information campaign

4. Information campaign, 19 April to 2 June 2005

5. Discussions

6. Recommendations

Appendix 3

Analysis of the PR strategy and information campaign for the Swan label in the spring of 2005

1. Introduction

2. PR strategy and information campaign

3. Evaluation of the PR strategy

4. Evaluation of information campaign

5. Recommendations

6. Summary and the next steps

7. References

Appendix 4

Ecolabels -A Marketing Tool For The Environment.

Notes:

Bibliographic Level Mode of Issuance: Monograph

OCLC:

927472839