Strategies in emerging markets : a case book on Danish multinational corporations in China and India / by Michael W. Hansen ... [et al.].

Format:

Book

Author/Creator:

Hansen, Michael W. (Michael Wendelboe)

Contributor:

Hansen, Michael W.

Language:

English

Subjects (All):

Corporations, Danish--China--Case studies.

Corporations, Danish.

Corporations, Danish--India--Case studies.

International business enterprises--Denmark--Case studies.

International business enterprises.

Denmark--Foreign economic relations--China--Case studies.

Denmark.

Denmark--Foreign economic relations--India--Case studies.

Physical Description:

1 online resource (186 p.)

Edition:

1st ed.

Place of Publication:

Copenhagen : Copenhagen Business School Press, 2010.

Language Note:

English

Summary:

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

Contents:

""How the cases illustrate challenges and opportunities in emerging markets""""Conclusion""; ""Chapter 2 Carlsberg A/S � Probably the best beer company in western China""; ""Introducing Carlsberg A/S""; ""Organization""; ""Towards an emerging market strategy""; ""Carlsberg in Russia""; ""Carlsberg in China""; ""Exhibits for Carlsberg A/S case""; ""Exhibit 1 � Carlsberg A/S key figures""; ""Exhibit 2 � The global beer industry, 2007""; ""Exhibit 3 � Carlsberg A/S global markets, 2007""; ""Exhibit 4 � Carlsberg�s competitors""; ""Exhibit 5 � Carlsberg A/S regional strategies""

""Chapter 3 ECCO A/S � Producing the Dragon�s footwear""""Introducing ECCO A/S""; ""Products and markets""; ""ECCO�s global value chain � “From Cow to Customer�""; ""ECCO A/S in China""; ""Dealing with the Dragon""; ""Exhibits for ECCO A/S case""; ""Exhibit 1 � ECCO�s key figures""; ""Exhibit 2 � ECCO�s organization""; ""Exhibit 3 � Composition of sales""; ""Exhibit 4 � ECCO�s global value chain""; ""Exhibit 5 � Converting skin and hides into leather""; ""Exhibit 6 � Composition of an ECCO shoe""; ""Exhibit 7 � ECCO�s production output worldwide 2004-2008""

""Exhibit 8 � The ECCO Code of Conduct""""Exhibit 9 � Key figures from ECCO Xiamen""; ""Chapter 4 Casting the global turnaround of FLSmidth � The Indian case""; ""The crises of FLSmidth""; ""FLSmidth: “One source � one partner�""; ""Organization""; ""Products and markets""; ""Financial performance""; ""Competitive strategy""; ""Casting the Indian case""; ""Implementing the Indian strategy""; ""The challenges of moving from routine work to higher value-adding activities""; ""The challenges of integrating with the Danish operations""

""The challenges of recruitment and infrastructure""""Exhibits for FLSmidth A/S case""; ""Exhibit 1 � FLSmidth�s key figures ""; ""Exhibit 2 � Group structure""; ""Exhibit 3 � Organization""; ""Exhibit 4 � Cement and minerals production process""; ""Exhibit 5 � Future product mix expectations""; ""Exhibit 6 � Market share and peer comparison""; ""Exhibit 7 � Overview of peer group activities""; ""Exhibit 8 � Geographical breakdown of revenue (2008)""; ""Chapter 5 Bestseller � Facing a new competitive landscape in China""; ""Introducing Bestseller A/S""

""Products and markets""

Notes:

Description based upon print version of record.

Includes bibliographical references.

ISBN:

9788763099431

8763099438

OCLC:

923360179