Health service marketing management in Africa / edited by Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, and Lydia Aziato.

Format:

Book

Contributor:

Hinson, Robert (Robert Ebo), editor, author.

Osei-Frimpong, Kofi, editor, author.

Adeola, Ogechi, editor, author.

Aziato, Lydia, editor, author.

Taylor & Francis eBooks.

Language:

English

Subjects (All):

Medical care--Africa--Marketing.

Medical care.

Health services administration--Africa.

Health services administration.

Marketing of Health Services.

Health Services Administration.

Marketing.

Africa.

Medical Subjects:

Marketing of Health Services.

Health Services Administration.

Africa.

Physical Description:

1 online resource (xv, 291 pages)

Place of Publication:

New York, NY : Routledge/Productivity Press, 2020.

System Details:

text file

Contents:

Introduction to Healthcare Service Marketing Management: Building Customer-Driven Health Organisations / Robert Ebo Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato

The Societal and Healthcare Context / Lydia Aziato, Lillian Akorfa Ohene, Charles Ampong Adjei

Strategic Planning and Healthcare Services / Ogechi Adeola and Isaiah Adisa

Marketing in Healthcare Management / Thomas Anning-Dorson, Nii Norkwei Tackie, Michael Boadi Nyamekye

Segmentation, Targeting, and Positioning in Healthcare / Ogechi Adeola; David Ehira; Adaeze Nworie

Consumers and Consumer Behaviour / Gideon Puplampu, Ama Pokuaa Fenny, Gwendolyn Mensah

Managing the Healthcare Product / John Murithi, Abel Kinoti Meru, Emmanuel Okunga Wandera, Mary Wanjiru Kinoti

Utilisation and Pricing of Healthcare Services / George Acheampong and Solomon Yaw Agyeman-Boaten

Distribution in Healthcare Markets / Mahmoud Abdulai Mahmoud

Integrated Marketing Communications in the Healthcare Sector: Insights from Sub-Saharan Africa / Golder Anambane and Robert Ebo Hinson

Branding the Healthcare Experience / Oluwayemisi Olomo and Olutayo Otubanjo

Branding for Small and Medium Sized Healthcare Institutions / Raphael Odoom and Douglas Opoku Agyeman

Managing Healthcare Employees / Andrews Agya Yalley

Physical Evidence and Healthcare Service Quality Management / Michael Nkrumah

Developing Customer Loyalty in Healthcare / Kofi Osei-Frimpong, Kumiwaa Asante, Michael Nkrumah, Nana Owusu-Frimpong

Financing Healthcare and Health Insurance / Anita Asiwome Adzo Baku

Managing Healthcare Logistics / Obinna S. Muogboh and Jimoh G. Fatoki

Managing Policies and Procedures in Healthcare Management / Philip Afeti Korto

Technology and Health Services Marketing in Africa / Kenneth Appiah, Ibelema Sam-Epelle, Ellis L.C. Osabutey

Application of Technology in Healthcare Delivery in Africa / Ernest Yaw Tweneboah-Koduah and Deli Dotse Gli

Technology and Social Media in Healthcare Delivery / Raphael Odoom and Douglas Opoku Agyeman.

Notes:

Includes bibliographical references and index.

Electronic reproduction. London Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on March 20, 2020).

Other Format:

Print version: Health service marketing management in Africa

ISBN:

9780429400858

0429400853

Publisher Number:

40029875153

Access Restriction:

Restricted for use by site license.