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In our prime : how older women are reinventing the road ahead / Susan J. Douglas.

Van Pelt Library HQ1064.U6 D68 2020
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Format:
Book
Author/Creator:
Douglas, Susan J. (Susan Jeanne), 1950- author.
Language:
English
Subjects (All):
Older women--United States--History.
Older women.
Ageism--United States--History.
Ageism.
Age discrimination--United States--History.
Age discrimination.
Baby boom generation--United States--History.
Baby boom generation.
History.
United States.
Genre:
History.
Physical Description:
ix, 268 pages ; 22 cm
Edition:
First edition.
Place of Publication:
New York, NY : W. W. Norton & Company, [2020]
Summary:
"With a sharp sense of justice and humor, Susan J. Douglas confronts ageism against women in media, work, and politics. In the 1970s, baby boom women began to redefine women's lives and opportunities. Now, that they are the largest American female generation over fifty, Susan J. Douglas argues that these feminist boomers are again challenging outdated stereotypes, and reinventing what it means to be older and female. This is a demographic revolution, and Douglas proposes that it's time for a new wave of activism to address ageism against women in all its manifestations. In Our Prime takes on the cosmetics industry for its expensive products and anti-aging messages; big pharma for its images of docile grannies and puttering gardeners; and Hollywood and TV for seeing females over fifty as has-beens. She exposes the financial insecurity many face even as conservatives continue their attack on Social Security, Medicare, and Medicaid-and calls on women of every age to unite to combat gendered ageism and to secure our country's financial safety net"-- Provided by publisher.
Contents:
Women coming of age
Why the seventies mattered
The rise of aspirational aging
The anti-aging industrial complex
Visibility revolts
The war on older women
Lifespan feminisim, bridge groups, and the road ahead.
Notes:
Includes bibliographical references (pages 213-252) and index.
ISBN:
9780393652550
0393652556
OCLC:
1102469225

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