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Europe's best advertising. Book 24 / director, Andrew Rawlins.
- Format:
- Book
- Author/Creator:
- Epica, Corporate Author.
- Language:
- English
- Subjects (All):
- Commercial art--Awards--Europe.
- Commercial art.
- Advertising campaigns--Awards--Europe.
- Advertising campaigns.
- Physical Description:
- 1 online resource (402 pages) : illustrations, photographs
- Edition:
- 1st ed.
- Place of Publication:
- Suresnes, France : Epica, 2011.
- Language Note:
- English
- Summary:
- Epica 24 is an essential text for those working in the advertising industry. A collection of winning images from the highly esteemed 10/11 Epica Awards, this unique record contains over 1000 high-quality color images. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Thought provoking, visually spectacular, ground breaking or amusing, each image has made an impact and will continue to inspire.
- Contents:
- Cover
- Title page
- Copyright page
- Contents
- INTRODUCTION
- Foreword by Filip Nilsson
- 2010 Winners
- The Jury
- Awards Ceremony
- Annual Report
- GRAND PRIX 2010
- Nokia N8 "Animated Excellence"
- Dixons "Winners Finish Last"
- Wrangler "Red-Blooded Ads"
- Museum of London "Step Back in Time"
- FOOD &
- DRINK
- Food
- Confectionery &
- Snacks
- Dairy Products
- Alcoholic Drinks
- Non-Alcoholic Drinks
- CONSUMER SERVICES
- Communication Services
- Transport &
- Tourism
- Retail Services
- Financial Services
- Public Interest
- THE HOME
- Home Electronics &
- Audiovisual Equipment
- Homes, Furnishings &
- Appliances
- Household Maintenance
- HEALTH &
- BEAUTY
- Beauty Products &
- Services
- Toiletries &
- Health Care
- FASHION
- Clothing &
- Fabrics
- Footwear &
- Personal Accessories
- AUTOMOTIVE
- Automobiles
- Automotive &
- Accessories
- MEDIA &
- ENTERTAINMENT
- Media
- Recreation &
- Leisure
- BUSINESS TO BUSINESS
- Professional Products
- Professional Services
- Prescription Products &
- CORPORATE
- Corporate Image
- RADIO
- Radio Advertising
- DIRECT MARKETING
- Consumer Direct
- Business to Business Direct
- USE OF MEDIA
- Media Innovation - Traditional Media
- Media Innovation - Alternative Media
- Branded Content
- PR &
- PROMOTIONS
- Public Relations
- Promotions &
- Incentives
- DESIGN &
- IMAGERY
- Advertising Photography
- Illustration
- Graphic Design
- Publication Design
- Packaging Design
- INTERACTIVE
- Consumer Internet Sites - Durables
- Consumer Internet Sites - Non-Durables
- Business to Business Internet Sites
- Online Ads
- Online Films
- INTEGRATED
- Integrated Campaigns
- Back Cover.
- Notes:
- Includes index.
- Description based on online resource; title from PDF title page (ebrary, viewed October 25, 2016).
- ISBN:
- 1-280-78605-1
- 9786613696441
- 2-940447-50-0
- OCLC:
- 961064482
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