3 options
'Ad'apting to markets : repackaging commecials in Indian languages [electronic resource] Sunitha Srinivas C.
- Format:
- Book
- Author/Creator:
- Sunitha Srinivas, C., author.
- Language:
- English
- Subjects (All):
- Advertising--India.
- Advertising.
- Advertising--Language.
- Psycholinguistics.
- Sales promotion.
- Physical Description:
- 1 online resource (xiii, 215 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New Delhi, India ; Thousand Oaks, Ventura County, California ; Singapore : SAGE, 2015.
- Language Note:
- English
- Summary:
- Looks at what goes into localization of advertisements in Indian languages. Discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.-- Provided by publisher.
- Contents:
- Cover
- Contents
- Acknowledgements
- Introduction
- Chapter 1. The World of Advertising
- Chapter 2. The Illusion Industry: Advertising on Television
- Chapter 3. Making Sense of Advertisements: Reading Ads Theoretically
- Chapter 4. Localization: Issues in Cultural Transmission
- Chapter 5. 'Culturalizing' Advertisements: Relocating the Ad Message
- Chapter 6. The Visual-linguistic "Relay": Interpreting Advertisement Signs
- Chapter 7. The New Media: A Study of the Mobile Online Advertising
- Chapter 8. The Social Media: Localization and Global Communication
- Chapter 9. 'Ad' apting to Markets: Means to the Consumer's Heart and Purse
- Bibliography
- Index
- About the Author.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 93-5150-527-8
- 93-5150-241-4
- 9789351502418 (electronic book)
- OCLC:
- 916951528
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.