Data warehousing and business intelligence for e-Commerce / Alan R. Simon & Steven L. Shaffer.

Format:

Book

Author/Creator:

Simon, Alan, 1958-

Contributor:

Shaffer, Steven L.

Series:

Morgan Kaufman series in data management.

Morgan Kaufman series in data management

Language:

English

Subjects (All):

Business intelligence.

Data warehousing.

Electronic commerce.

Industrial marketing.

Physical Description:

1 online resource (310 p.)

Edition:

1st edition

Place of Publication:

San Francisco : Morgan Kaufmann, c2001.

Language Note:

English

System Details:

text file

Summary:

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of ""customer intimacy"" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commer

Contents:

Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Background: A Look Back at the 1990s; Terminology and Discussion; Opportunity; Challenges; Summary; Chapter 2. Business-to-Consumer Data Warehousing; B2C Business Models; A Data Warehousing Content Framework for e-Commerce; B2C Data Warehousing Needs; Summary; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models

Why the Distinction?C2C Business Models; C2B Business Models; A Closer Look at Integrating Business Intelligence into a C2C Business Model; Summary; Chapter 4. Business-to-Business Data Warehousing; B2B Business Models; More about Business Intelligence Models for B2B; Summary; Chapter 5. e-Government and Data Warehousing; Government-to-Citizen e-Commerce Models; G2C Data Warehousing Implications; Business-to-Government e-Commerce Models; B2G Data Warehousing Implications; Summary; Chapter 6. Business-to-Employee Models and Data Warehousing; The ERP Link

Matching Employees with Appropriate ServicesAnalyzing B2E Data; Click-and-Mortar Environments; Summary; Part II: Building Blocks, Challenges, and Solutions; Chapter 7. Core Technologies and Building Blocks; Internet Protocols and Environment; Database Technology; Application Development and Integration; Vendor Web Development Platforms; Networking, Communications, and Protocols; User-Facing Technology; Summary; Chapter 8. Products for e-Commerce Intelligence; Vignette; Ithena; Revenio Dialog; Summary; Chapter 9. Data Quality and Integrity Issues

A Brief Overview of Data Quality and Data WarehousingB2C Considerations and Complications; B2B Considerations and Complications; Solving the Data Quality Problem, Part 1: Source Data Analysis; Solving the Data Quality Problem, Part 2: Operationalizing Data Quality and Integrity; Summary; Chapter 10. Information Privacy and Systems Security Issues for e-Commerce Environments; e-Commerce Foundations That Underlie Privacy and Security Needs; Information Accessibility via the Internet; Information Privacy-Are There Any Protections?; The Current State of Web Site Privacy

How Can Information Be Collected? A Discussion of CookiesPlatform for Privacy Preferences Project; Internet Aggregation Services; Access to Government Information; Privacy-Where Do We Go from Here?; Security for e-Commerce; Developing an e-Commerce Security Strategy; Security Countermeasures and Approaches; e-Commerce Data Warehousing Implications; Summary; Chapter 11. Solutions Architecture Case Study; The Current (Pre-e-Commerce) Acme Computer Business Model; Acme's e-Commerce Data Warehousing Strategy; e-Commerce Solutions Architecture; Summary; Index

Notes:

Includes index.

Includes bibliographical references and index.

ISBN:

9786611007195

9781281007193

1281007196

9780080491028

0080491022

OCLC:

49889575