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Understanding audiences : learning to use the media constructively / Robert H. Wicks.
- Format:
- Book
- Author/Creator:
- Wicks, Robert H.
- Series:
- Communication (Hillsdale, N.J.)
- Communication
- Language:
- English
- Subjects (All):
- Mass media--Audiences.
- Mass media.
- Audiences.
- Physical Description:
- 1 online resource (240 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Mahwah, N.J. : L. Erlbaum Associates, 2001.
- Language Note:
- English
- Summary:
- This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.
- Contents:
- Book Cover; Title; Copyright; Contents; Preface; I Beyond Media Effects to Constructing Social Reality; 1 Interpreting Media Messages; 2 From Media Effects to Constructing Social Reality; II Constructing Media Messages; 3 Attracting and Maintaining the Attention of the Audience; 4 Persuading the Media Audience; 5 Framing Media Information; III USING Media Messages; 6 Fundamentals of Media Information Processing; 7 Children as Audience Members; 8 The Radio and Television TalK Show Audience; 9 The Internet Audience; 10 Learning to Use Media Constructively; References; Author Index
- Subject Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. 201-228) and indexes.
- Description based on print version record cip data provided by publisher.
- ISBN:
- 1-135-65627-4
- 1-4106-0101-3
- 9786612325861
- 1-282-32586-8
- 0-585-35410-3
- 9781410601018
- OCLC:
- 419566583
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